Geox ends distribution deal with China’s Belle - footwearbiz: Leading

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Geox ends distribution deal with China’s Belle

19/11/2012
Breathable shoe manufacturer Geox has announced it is to end its ties with Chinese footwear retailer Belle International from the end of this year.

The Italian company is planning to sell its products through standalone stores in Shanghai, Beijing and Tianjin, and through a high-end retailer in second and third-tier cities, according to reports.

Belle – which signed the distribution deal with Geox in September 2008 – takes around 57% of its revenues from self-branded products and about 5% from distributing international brands such as Nike and adidas.

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