Mark-up of more than 200% on European footwear brands in China
15/11/2012
The example it gave was a pair of shoes from Danish brand Ecco, which cost the equivalent of $120 in the European Union.
In a Chinese store, the same shoes are currently selling for the equivalent of $385, a mark-up of more than 220%.
Commentators in China have said that Chinese consumers often judge goods by the sale price, and can persuaded to think that the higher the sale price, the higher a product’s quality.
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