Selfridges claims men’s footwear zone will be world’s largest
01/11/2012
Opening on November 6, the London store will house 250 brands in 15,000 square feet. It will stock 72,000 pairs and 3,200 styles, with 80 new brands and more than 120 exclusive styles.
A made-to-order salon will allow shoppers to create their own bespoke styles including selecting the leather and skin, the colour, the sole type and the stitching for brands including Church’s, Tod's, Tom Ford, Salvatore Ferragamo, Grenson, Kurt Geiger London, Stemar and Prada.
Selfridges’ director of menswear, David Walker-Smith, said: “The new space is one of the cornerstones of our ‘menswear masterplan’ – the ongoing development of men’s fashion at Selfridges. Our chief consideration when curating the space has been the idea of shopping by category. This is something we’ve observed our male clients doing more and more, so it feels like a natural progression to build the department around accomodating that shopping pattern.
"Our aim is to truly amaze our customers, and take ownership of core categories within our business by offering the very best international brands within bespoke retail environments.”
The department is expanding to twice its current size and has been designed by Belgian architect Vincent van Duysen. It features wooden parquet floors, dramatic oak panels and natural stone cladding.
Shoe companies Kurt Geiger and Offspring will oversee the department’s edit of casual and luxury shoes, with prices ranging from £25 for Havaianas flip-flops to over £10,000 for made-to-order Tom Ford boots.
Newcomers include Kenzo, McQ, Visvim, Junya Watanabe, Opening Ceremony, Yuketen, Oliver Spencer, Damir Doma, Ann Demeulemeester, Giorgio Armani and Burberry.
Last month, the world’s largest shoe shop opened in Dubai.
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