New website for international buyers of US shoes
08/10/2012
Its CEO, Donny Lowy, explained: “I have heard from wholesale shoe buyers from as far as Botswana, Dubai and Singapore who are looking for American wholesale shoes for their boutiques and shoe warehouses. I have set up a section in my New York wholesale shoe warehouse devoted to high-end brands at below their original wholesale prices, which I can achieve by buying department store overstock shoes, designer shoe closeouts and seasonal remainders.”
He said the key is to understand the varying requirements and preferences of international shoe retailers. For example, boutiques in Nigeria might prefer summer corporate office closed shoes by brands such as Tahari, while a shop in St Lucia might prefer a light spring open toe shoe by Nine West.
“Customers located overseas are becoming very familiar with American pop culture and the brands featured in our media. I have received emails from boutiques in Africa asking me for the type of shoes that Kim Kardashian wears. Customers have become very savvy and demand authentic brand name footwear, and have displayed a willingness to pay a premium for the right closeout merchandise,” said Mr Lowy.
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