Hotter plans rapid expansion on UK high street

27/09/2012
Hotter Comfort Concept Shoes is continuing its aggressive expansion on the UK high street, identifying new locations for 2013 to add to the 13 stores already opened this year.

One of the UK’s biggest shoemakers, the Lancashire-based company has opened stores in Cheltenham, Harrogate and Oxford this year, among others.

"What's more, it looks like 2013 will be another busy year for our retail team as we've already identified a further 15 locations for stores," said the company’s retail director, John Nicholas.

The shoe brand has 38 stores, which will soon be 40 when they open shops in Shrewsbury and Inverness next month, and with a further four launching before the end of the year.

"Each store offers a personalised fitting service to ensure customers find their perfect fit. We create a comfortable and relaxed environment, with comfy seating and a home-like feel,” added Mr Nicholas.

The 1.6 million pairs shoes designed and made in Hotter's UK factory during 2012 have shock absorbing soles which contain millions of air bubbles, making the shoes feel very light.