Nike launches $315 computer-chipped shoes
24/08/2012
Containing a computer chip that can measure how high you jump and how fast you run, Nike’s new LeBron X are its most expensive pair of trainers to date.
Retailing at $315, the basketball shoes can be digitally synced to relay performance information to the wearer’s smartphone.
They are endorsed by US basketballer LeBron James, who has collaborated with Nike on previous designs and who launched the shoes at the Olympics.
Nike justified the high price by saying it reflected the fact that the price of cotton has increased and that the cost of marketing is rising. A cheaper version, without the computer chip, will be available for $180.
The Wall Street Journal reported that they will be available in the US this autumn.Share this story:
