John Vance to lead Freewaters Footwear
Freewaters Footwear has named John Vance as its new president and chief executive officer.
Mr Vance joins Freewaters after eight years at shoe brand Sanuk, where he served as president and chief operating officer. Prior to this, he served as a vice president at Quiksilver as well as holding executive positions at Op and Airwalk earlier in his career.
Commenting on his new role, Mr Vance said: “Since first meeting [cofounders] Martin and Eli, I was struck with their strong design backgrounds and their commitment to thinking outside the box.
“We have been working together around the clock on putting together a completely new product collection and new message management strategy for spring 2013.
“We will be introducing an extremely comfortable closed-toe footwear line, which we are very excited about.”
