Spanish firms sell their shoes for more in China than in the US
13/07/2012
In comments to local media, Mr Calvo said: “Consumption has stopped, even though shoes are a product of primary necessity. However, for some years now, we have been doing the right things: investing in innovation, in promoting our brands, in technology and in opening up new markets. It’s been tremendously hard work, but in the last few years we’ve made this a stable sector and we’ve even been able to create some jobs.”
He quoted figures for April that show a 16.5% increase in export volumes of shoes from Spain, even though value is slightly down. Growth of exports to Spain is a particularly pleasing aspect for the FICE president. “We prefer to sell shoes to China these days rather than try to defend our domestic market from imports from China,” Mr Calvo said. “Now China is the market in which our shoes sell for the best price, better than the US. Our average price per pair has gone up by 60% in recent years and the relationships we have with retailers and distributors in China are good.”
Across the board, Spain exported 120 million pairs of shoes in 2011, he said.
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