William Zeitz to lead Lucchese expansion
US-based western and equestrian boot company Lucchese has appointed William Zeitz to spearhead its expansion strategy.
Mr Zeitz brings more than 25 years of experience in consumer fashion and lifestyle brand development to his new role. He is the founding partner of ZAC, a brand strategy, image design and advertising agency focused on fashion, lifestyle and luxury brands.
He led the campaign to reposition the Sperry Top-Sider brand, helping to expand product lines, opening retail stores and attracting a younger, more fashion-conscious consumer.
Prior to forming Zac, Mr Zeitz served as vice president of brand marketing at Cole Haan for nine years. He served at Nike for ten years, culminating in his appointment as global advertising director.
"As one of the very few American luxury brands with a heritage that spans nearly one-and-a-half centuries of quality, hand-crafted bootmaking, Lucchese is strategically positioned to expand well beyond its current product categories into a full lifestyle brand," said Mr Zeitz.
"I am very pleased to help guide the next stage of its
evolution."
