DVS takeover gives Sequential an action sports foothold
Sequential Brands Group has signed a definitive agreement to acquire the DVS action sports footwear brand from DVS Shoe Company for approximately $8.55 million.
"DVS is a powerful brand and has tremendous potential to find new heights in the action sport genre," said Joe Russell, chairman of Elan Polo International, which manages DVS’ core footwear business and distribution.
"We are committed to maintaining the brand's direction and leadership while strengthening the operational systems necessary in building a global brand."
"This is the first of many acquisitions for Sequential," commented William Sweedler, chairman of Sequential Brands.
"With the addition of the DVS brand, we enter a new consumer sector that diversifies our business model and strengthens our company."
