Europe is still the key for Portuguese shoe manufacturers
14/06/2012
Shoes made in Portugal are currently exported to 160 countries around the globe, but APICCAPS has made it clear the markets in neighbouring European countries are still the most important.
Manuel Carlos, the director general of the organisation, said on releasing the figures that diversifying into new markets was important, but that maintaining a strong position in markets in which Portuguese brands have already had success was a good way to stay strong, especially as the reputation and average price of Portuguese shoes are increasing.
Kyaia Group president, Fortunato Frederico, whose brands include Fly London, is also the current APICCAPS president. He said: “Being in Europe means we have 250 million consumers right beside us who can wear Portuguese shoes, so we can always grow in Europe. We can look at China, India, Canada, the US and so on, but we cannot abandon Europe.”
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