Reebok to make footwear for the tallest man in the US
Sportswear brand Reebok is to create a pair of trainers that will fit the feet of the world’s tallest man, Igor Vovkivinskiy. Standing at 7’8”, Mr Vovkivinskiy is a Ukrainian immigrant from Rochester, Minnesota with size 22-26 feet.
“When Igor came to us and we heard his story, we were more than happy to completely fund the creation of his footwear,” said Reebok’s chief marketing officer Matt O’Toole. “It is our goal to make fitness accessible to everyone.”
To try and raise the $16,000 cost of a pair of custom-shoes (which includes laser scans, moulds, and labour)Mr Vovkivinskiy launched a Facebook fundraising campaign and had managed to raise $37,000 from an online community of sympathetic strangers.
Reebok learned of the campaign and stepped in. The brand will fly Mr Vovkivinskiy out to its Canton, Massachusetts headquarters and design and engineer a pair of shoes unique to his own feet. The project is estimated to cost between $12,000 and $20,000.
