Italy breakthrough for specialist Seville shoe firm
10/05/2012
Masaltos.com, the first part of whose name translates as “taller”, specialises in handmade, quality leather shoes for men with a hidden built-in platform to raise the wearer’s height by up to seven centimetres. The company already has around 70,000 customers in different parts of the world, including some in Germany and the UK that have come to it through Amazon.
However, chief executive Andrés Ferreras has said that the inclusion of Masaltos.com as a vendor on the Italian Amazon site is a breakthrough and testimony to the quality of the company’s footwear.
“Italy is more than just another country in our international development programme,” he said. “This presents us with the challenge of bringing our shoes to a market that is more serious about quality and design than any other in Europe. We compete on quality, not on price. Our product is artisanal, genuine and made entirely of leather, so we have chosen to enter the huge shop window that is the Italian market.”
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