UK footwear brand Jimmy Choo’s new website, Stylemakers, launched on 3 May, 2012, in conjunction with the new Choo 24:& collection. Stylemakers is an interactive site featuring a photo gallery of street style images. Members of the public are invited to upload a picture of themselves wearing a Jimmy Choo creation – shoes or bag – and share the image at www.choo247.com.

The website is categorised according to location, with sections including London, England, New York, US, Shanghai, China and Sao Paolo in Brazil, and each city has a different ambassador.

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