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Ethical footwear brand to launch in UK

11/04/2012
Enzi, a men’s footwear brand which uses “ethically sourced” materials from Africa has announced plans to launch in the UK this summer. Founded by four entrepreneurs, Sam Imende, Jawad Braye, Azariah Mengistu, and Christian Ward, the brand aims to reinvent perceptions of Africa through high-quality fashion with a global business model founded on supporting real economic growth in various African countries.



The footwear brand will launch in the UK in May 2012 with its flagship model, Menelik, designed by the Enzi team and produced by artisan craftsmen in Ethiopia, using leather and materials sourced from Africa.



Jawad Braye, Enzi creative director said: “We want to demonstrate that Africa has an equal role to play in the union of cultures that defines global fashion, that Africa can stand tall on the shoulders of its quality, creativity and craftsmanship.



“Britain and London in particular, has a culture of embracing eclecticism, new trends and new ways of thinking. We want to spark a global revolution in thinking through doing something that stands apart. The UK seems like the natural home for that.”

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