Li Ning hopes for profit growth on cost cuts

02/04/2012

Chinese sportswear brand Li Ning expects its gross profit margin to improve by 0.5-1.0 percentage point in 2012 on cost savings, chief financial officer Chong Yik Kay said on 30 March, 2012.

 

The company also expected a low single-digit increase in same store sales in 2012, the CFO told reporters at a results briefing.

 

On 29 March, Li Ning reported a 65% decline in 2011 net profit to $61.3 million.