Rogers Corporation sets up Poron portal to help brands

30/03/2012
Rogers Corporation has created a new online branding portal for its Poron cushioning materials to make marketing support materials available to sports brands who choose to incorporate the technology into their footwear and protective equipment.
 
Commenting on the new development, new business development manager, Dave Sherman, said: “We understand how important it is for a brand to set itself apart from the competition. For our brand partners, this process often begins at the product development stage when they decide to build their products with the best materials for comfort, impact protection and long-term reliability. Easy access to our brand marketing tools will allow our partners to better communicate their product differentiation and brand stories to consumers at the retail level.”
 
Tools available for download include logos, hang tag and sewn-in options, products and application photos, educational and product demo videos, product literature and sales training videos.