New Tod’s shoes stand up to the test
29/03/2012
Mr Hack met Tod’s chief executive, Diego Della Valle, and mentioned to him that Tod’s were not his kind of shoe. Mr Della Valle challenged him to help the Italian brand come up with something he would wear and the result is a collection called No_Code.
The name comes from one of the stipulations Jefferson Hack made, that the shoes should be wearable with formal and informal clothes, for business and leisure activities. The range includes Oxfords, ankle boots, desert boots. Tod’s sent a sample pair of the Oxfords to David Gelles at The Financial Times’s New York office and the journalist took them on a business-and-pleasure trip to Florida. He found that they worked well with the range of clothes he wore to business meetings and for leisure activities that included a tour of The Wizarding World of Harry Potter theme park and being part of the crowd at the Daytona 500 motorsport event.
Mr Gelles also remarked that leather laces made the shoes easy to take off at security in the airport and commented that the awkwardness of having to remove shoes at airport security has prompted “a generation of business travellers who only wear loafers”.
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