Micam: red footprints invade Milan's shopping area - footwearbiz: Lead

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Micam: red footprints invade Milan's shopping area

08/03/2012
Micam Point, an event that runs parallel to the Micam international footwear fair, is back in central Milan for the 2012 event. There are footprints on the pavements of the city's fashion district, which, if followed, will lead people to Micam Point. Here, people can check their shoe size in front of ANCI's web TV cameras with a collection of red shoes.



Micam Point is the heart of the events of Micam Fashion Week. The venue is divided into five rooms with 18 video workstations, in honour of Italian footwear. Industry experts are present every day to meet the public.



"The creation of Micam Point was a personal bet made two years ago," said Fabio Aromatici, chairman of ANCI. "At first, it was not easy to convince people that this was a good idea, but it was clear that the public needed more information on shoes.. We seem to have won that bet and we are always looking for new points of view to present to customers."






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