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Micam: Tuscan footwear brand debuts

08/03/2012
Italian leather footwear brand Violavinca has shown its debut "Made in Tuscany" collection at the Micam international footwear event. The brand says that it "combines the proud heritage of craftsmanship, sophisticated styles and attention to elegant wearability".



The brand has strong Tuscan heritage, related to the picturesque Torrigiani Garden, the Florentine location of the first Italian high fashion show in 1951. This link, which emphasises the the brand's exclusively "Made in Tuscany" production, also gave rise to the name, a combination of "violet" and "periwinkle", two flowers that can be found in its botanical garden and which evoke elegant femininity.



Sales director Nicoletta Francalanci said: "The collection uniquely combines bold cuts with soft and ultra-feminine structural forms, geometric-patterned damask, carefully measuring chromatic scales, inlays, vivid contrasts, soft and natural colours and vivid tints."



At its debut, the company aims to conquer international markets through a distribution strategy to develop a network of relationships with multi-brand boutiques in Paris, New York, London, Milan and Tokyo.




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