Japan: Skechers to open new subsidiary
06/03/2012
US footwear brand Skechers is to take over its own distribution in Japan, setting up Skechers Japan as a wholly-owned subsidiary.
The company said it planned to double its business in Japan in the next three to five years, making a full entry into the market with its 2012 autumn/winter collection.
That will include its flagship Gorun and Gowalk lines, plus an expanded range of men’s and women’s lifestyle items, and children’s collections such as Bella Ballerina, Twinkle Toes, Luminators and Z-Strap.
“Japan has historically been one of our biggest distribution outlets, so we have a clear sense of the potential for our brand in this country,” said Michael Greenberg, Skechers president.
“Our new subsidiary’s goal is simple and specific: to employ all the strategies that have made us a billion-dollar brand around the world, and to tailor them in every way that will excite, educate and build demand.
“We see Japan as one of the world’s most coveted markets, and look forward to realising the impact that our direct subsidiary presence can have on Japanese consumers.”
Footwear veteran Hirokazu Iwasaki, previously with Nike, adidas and Puma, has been appointed to head Skechers Japan as the new representative director and country manager.
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