Keds and Madewell launch capsule collection
US footwear brand Keds has announced the launch of its limited-edition capsule collection with US fashion brand Madewell.
Inspired by elements from the Madewell Spring 2012 collection, the collection will consist of three new prints on the Keds classic Champion silhouette drawing hints of art deco, vintage Hollywood and old Miami.
‘Champion Colorblock Stripe’ is a playful design with bright colours. ‘Champion Blanket’ is a Southwest-inspired shoe, and ‘Champion Polka Dot’ is a navy canvas shoe with white polka dots and accents of brown leather trim.
“We’re thrilled to collaborate with Madewell,” said Stephanie Brocoum, VP of marketing at Keds. “We worked hand in hand with Madewell’s design team to create the perfect complement to their Spring 2012 collection and are excited to bring their colourful, playful designs to life on our Champion silhouette.”
“Keds have an eternally-cool sensibility, which seemed like the perfect match for Madewell,” said Gigi Guerra, VP of marketing at Madewell. “Particularly since it involved taking something timeless – the classic Keds canvas sneaker – and giving it a modern twist, which is so very Madewell.”
