Vibram FiveFingers launches educational resource
Italian minimalist footwear brand Vibram FiveFingers recently announced the launch of its new educational fitness resource portal. The section of the brand’s website contains new educational tools and information for consumers who want to transition to running barefoot. It also has information on how to start a new exercise regime, or enhance a pre-existing one, for 2012.
“Our strong commitment to research and innovation, along with passionate consumer feedback, inspired our new educational section on the Vibram website,” said Tony Post, CEO of Vibram. “With the vital health benefits in utilising a minimalist fitness routine, we felt a resource portal with informational articles, tools and videos for consumers is a key way to inform those already started, and for new users looking to transition.”
Following a proprietary study to better understand consumer motivation behind implementing minimalist fitness practices, the company developed several resources, including a series of short fitness videos featuring Vibram’s lead fitness advisor, Stacey Lei Krauss. The new tools are the first of several in a series of new content with topics and insights in to the barefoot fitness category.
