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Growth for ASICS Europe

03/02/2012
ASICS Europe has reported a sales increase of 13.2% between January and September 2011, with a particularly strong result in its running category. In running, footwear grew by 21% over the nine-month period, compared to the same period the year before. The company also reported double-digit growth in its tennis footwear lines.

Chief executive of ASICS Europe, Alistair Cameron, said on announcing the results that the company had invested heavily in a centrally managed retail organisation, a strengthened performance footwear team, a fully operational apparel design, development and product marketing team, the complete separation of a new fully integrated business unit focusing on the Onitsuka Tiger footwear brand. “Despite the economic challenges in our region, ASICS Europe is set to continue to outperform the marketplace,” he said.

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