Why 51 Italian shoe brands braved Moscow in Januar - footwearbiz: Lead

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Why 51 Italian shoe brands braved Moscow in January

02/02/2012
Italian National Footwear Industry Association ANCI led a delegation of Italian footwear firms to the Consumexpo consumer goods exhibition in Moscow in January. Following the withdrawal of funding for Italy’s export promotions agency last year, ANCI took over as organiser of the Italian pavilion at the event.

In total 51 Italian companies used the event to present their spring-summer 2012 collections and previews for autumn-winter 2012–2013 to the Russian market, which ANCI has said is one of the most important for Italian footwear.

Russia is Italy’s fourth-biggest footwear customer, having regained the ground it lost in 2010 when it slipped down to fifth place. Performance in the first nine months of 2011 showed growth of 21.6% in value and of 16.3% in volume for exports of shoes from Italy to Russia. These increases brought total exports for the nine-month period to EUR 424 million and 5.6 million pairs of shoes. An average price of EUR 76.18 euro per pair is also one of the highest in all export markets for Italian footwear and increased by 4.5% over the period in question.

“Consumexpo has lived up to the Italian footwear industry’s expectations,” said ANCI chairman, Cleto Sagripanti, after the event. “The 51 companies attending the exhibition met with highly qualified selected dealers to define the fine print of their last orders for spring-summer and consolidate their business relations.”

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