361 Degrees to capitalise on child-market growth p - footwearbiz: Lead

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361 Degrees to capitalise on child-market growth potential

01/02/2012
Chinese sports brand 361 Degrees has said it will open 500 to 600 new stores in 2012, specialising in children’s shoes and apparel.

General manager of children’s product for the brand, Chen Zhicheng, explained on making the announcement that 75% of children’s shoes and clothes sold in China at the moment are non-branded, meaning there is great room for growth in the market.

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