Hollywood star designs for Deichmann
27/01/2012
A collection called Fifth Avenue by Halle Berry will go on sale across the Deichmann group in March and, among a surprisingly high total of 40 footwear models, will feature peep toe wedges, high-heeled strappy sandals and vintage slingback wedges.
Ms Berry will also feature in TV advertising and appear in in-store point of sale advertising. In the commercial, Ms Berry gets so caught up in the shoes and changes of outfit in her dressing room that she is late on a film set.
Of the collection, the film star says: “I think every woman would like to be involved in creating a shoe collection. My Fifth Avenue shoes can easily be worn by every woman.”
Heinrich Deichmann, owner of the shoe company, said on announcing the new collection: "We are very pleased that Halle Berry is our new partner. She is an internationally renowned artist and a global style icon.”
In the past, Deichmann has collaborated on shoe collections with the Pussycat Dolls, the Sugababes and most recently Cindy Crawford.
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