Italian footwear brand Superga has announced that English model and television presenter Alexa Chung will be the the creative director and face of its spring-summer 2012 campaign.

Ms Chung first teamed up with the brand in 2011 and fronted its last campaign in March.

Ms Chungs said of the new colelction: “They’re the best for beachside fun but also ace with skinny black jeans. My fave are the pale pink ones.”

A spokesperson for Superga said: “Alexa is one of the most influential style icons of our time... her effortless style and personality suits our collection and brand so well.”

Share this story: