‘Eco-friendly’ footwear firm creates waterproof ballet flat
OKA b., a US manufacturer of “eco” and recyclable footwear, has unveiled a first for the company – a closed-toe, all-season ballet flat. The shoe is also bacteria resistant, non-slip, durable, and washable, made from a single piece of the company's proprietary Microplast.
The addition of the ballet flat to OKA b.’s sandal and flip-flop collection allows consumers to wear the brand’s shoes in colder weather. “For years our clients have asked us to create a closed-toe shoe to wear in the spring and fall,” said OKA b. vice president, Kelly Schmidt. “We looked at several possibilities and chose the ballet flat because of its sleekness and versatility while being able to maintain our consumer-friendly price points.”
The footwear company recently partnered The American Cancer Society to outfit breast cancer patients with free sandals when they are going through treatment. To date, more than 80,000 women have received a pair of OKA b. sandals since the initiative began in 2010.