Adidas launches 7.5 ounce running shoe
German sports brand adidas has launched what it claims is “one of the lightest everyday running shoes on the market,” the adizero Rush.
Weighing 7.5 ounces and available in seven colour combinations, the adizero Rush is a combination of high performance and style. “We’re really proud of the adizero Rush and excited to get the shoe in the hands and on the feet of athletes who run to get faster for their sport,” said Mikal Peveto, director of running for adidas America. “The adizero Rush shaves ounces from a typical running shoe, helping athletes as they work to stay faster than their competition.”
Mr Peveto continued, “At adidas, our goal is simple. We design and engineer lightweight shoes to make athletes of all levels of sports faster so they can perform better on the track, the field and the court. We know seconds make the difference between first and second place or a personal best effort.”
To support the launch of the adizero Rush, adidas commissioned a 30-second spot that celebrates high school athletics and the energy of competition with football players, cheerleaders, coaches and the marching band all rushing to victory in the adizero Rush.
The adizero Rush features ‘adiPrene+’ midsole technology for resilient cushioning in the forefoot, which adidas says ensures a responsive ride. The shoe’s SprintWeb provides lightweight support while the nylon mesh construction is breathable and keeps the foot locked in place for stability and speed. The ‘SprintFrame’ helps return energy to each stride and the shoe’s ‘Lightstrike’ EVA reduces midsole weight by 15%, adidas claims.
