Ferragamo tips Brazil for success
10/11/2011
“Italy is number one,” Florence-based Mr Ferragamo told the audience at the World Leather Congress in Rio de Janeiro on November 9, “but Brazil can be number two in terms of high-end shoes and leathergoods. It has the raw material, the design capability, the fantasy, the art and the fashion sense. I will come back here in five years and Brazil will occupy the number-two position. It will be one of the best places in the world for talented designers to come.”
He drew a contrast with China saying that design talent there is not given enough time to learn at the hands of a master before being pitched into the frenetic world of meeting manufacturing deadlines. He believes ten years are required for people to learn properly to design perfect luxury shoes.
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