UGG opens first London flagship store
Footwear company UGG Australia will open a flagship store on Brompton Road, Knightsbridge on 4 November, 2011.
UGG Knightsbridge will carry the brand’s complete range of footwear collections along with handbags, outerwear, and cold weather accessories from the autumn 2011 collection. The store will also carry the new UGG Collection, an exclusive capsule collection, representing the brand’s first venture into high fashion couture leather footwear and handbags, all handcrafted in Italy.
The UGG Collection is inspired by ‘Italian Rugged Luxe’ and captures the essence of the history of fine craftsmanship and superior materials for which the country is known.
UGG Knightsbridge will be the brand’s fourth standalone store in Europe and represents a global expansion. Other key store locations include; New York, Shanghai, Los Angeles and Moscow. Designed to incorporate a colour scheme of rich, tactile tones, soft materials, and sheepskin accents, the atmosphere will create the most luxurious of shopping experiences. The store has been designed by Anthony Donnelly of UK based Visualworks and the space constitutes 88.32 square meters.
“As one of UGG Australia’s largest markets, the brand is embraced by the UK and its residents. We are thrilled to put our mark in Knightsbridge, such an exclusive shopping destination in London.”
