Higher shoe consumption in the US in 2010

20/10/2011
The American Apparel & Footwear Association (AAFA) has reported footwear consumption figures for the US in 2010.

Across all footwear types, US consumers bought 2.27 billion pairs of shoes last year, an increase of 14% compared to 2009. “After a difficult 2009, the US footwear industry has reason for optimism,” said AAFA chief executive. Kevin Burke. He said this was a signal that the US economy is becoming stronger.

He added that footwear accounts for nearly one million jobs in the US economy, but explained that because almost 99% of footwear sold in the US is produced internationally, these jobs are supported by international trade.

From this, the AAFA concluded that to continue supporting these jobs, the US government must "continue to reduce barriers to trade", including the immediate congressional passage of the Affordable Footwear Act. It said: "This common-sense legislation would eliminate the hidden and regressive import taxes that only drive up the prices on low-cost and children’s shoes. Its passage directly benefits hardworking families and supports jobs here in the United States while continue to protect the remaining footwear manufacturers in the United States."