Converse Japan puts Cordura into new Chuck Taylor design
13/09/2011
“We can all remember the old-school Chucks from back in the day starting on the basketball court and making their way into pop-culture fashion,” says Cindy McNaull, global Cordura brand and marketing director. “Now you can get a pair that has the durability to help the shoes last for future generations, and styles, to come.”
Teppei Sasao, head designer of Converse Footwear in Japan, commented: “Cordura fabric has always been known for its durability. Now as a key ingredient in our shoe we can provide modern style and durability against wear and tear thanks to the fabric’s reputation.”
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