Timberland to plant 1,000 trees in Thailand
More than a month of community service effort, carried out by Timberland employees across the globe, started on 8 September, 2011. The initiative is called “Serv-a-palooza”, and began as a one-day, annual event where Timberland employees would leave their desks and day jobs to serve in their local communities. It has since grown to become a weeks-long series of service events carried out in countries and communities around the world, all focused on meeting critical needs, creating sustainable impact and celebrating the power and passions of Timberland employees.
“Serv-a-palooza is more than an event – it’s a representation of what we do best, which is sharing our strength to create positive outcomes,” said president and CEO Jeff Swartz. “Our employees’ commitment to and passion for service is far too great to fit in an eight-hour workday, and so to see the program grow much bigger and broader than it was when we started 14 years ago isn’t just gratifying – it’s absolutely necessary.”
Throughout September and October, Timberland employees and partners will carry out projects including:
- Planting 1,000 trees at Suan Sri Nakon Khuan Khan, a national park in Thailand. The park is part of a “green zone” where industrial and commercial development is prohibited, and the area has become the “lungs” of nearby Bangkok.
- Cleaning a stream and surrounding landscape at Beale Park, a 35-acre wildlife park in Reading, England. The park is committed to the preservation of rare and endangered birds, and home to many other species.
- Trail building at Betasso Preserve, a 773-acre open space located just outside Boulder, Colorado.
