UGG Australia launches campaign aimed at men
UGG Australia, a division of Deckers Outdoor Corporation, has unveiled its first broadcast commercial, part of a marketing campaign to support its men’s collection. Featuring quarterback Tom Brady, the television advertisement is the lead component of a campaign that includes online digital, national print and outdoor media and showcases the brand’s range of men’s footwear as well as select outerwear, apparel and accessories.
“Launching our men’s campaign with television illustrates the commitment we have to this initiative and to our partnership with Tom Brady,” said UGG Australia president Constance X. Rishwain. “Working with Tom allows us to celebrate the heritage of UGG and at the same time introduce it to a new generation of modern men like him who appreciate great design paired with the UGG ‘inside’ experience.”
The three-time champion stars in a 30 second spot called “Steps”. Wearing a variety of UGG Men’s footwear, viewers follow him on his journey through changing seasons and environments that ultimately lead to the stadium.
The products featured in the campaign include the Roxford twinface sneaker, the Rockville motorcycle inspired boot, the cold weather Butte boot, the Stoneman boot and the Ascot slipper.
“Our goal is to introduce men to the UGG experience through this campaign by pairing the rugged, masculine design sensibility of our collection with the unique comfort you get only when you put your foot inside our shoes and take a few steps,” said Mr Rishwain. The products features UGG craftsmanship paired with the premium twinface sheepskin that delivers the ultimate UGG experience.”
