Amer Sports aims for footwear growth
Finnish sports company Amer Sports hosted a Capital Markets Day in Helsinki, Finland, on 1 September, 2011. The company presented the progress in the group’s five strategic priorities announced in September 2010. “We are proceeding according to our plan in executing the strategy, and the strategy is starting to work,” said Heikki Takala, president and CEO of Amer Sports.
“Our results are improving, evidenced by the 8% top line growth in 2010 and 9% in H1 2011, coupled with a solid profit improvement. Almost all of our businesses and geographic regions are progressing towards their specific targets behind clear improvement programs.”
One of the key pillars in Amer Sports’ strategy is to grow faster in footwear and apparel.
“Increased distribution and in-store excellence are yielding results, evidenced by the top line growth,” said Mr Takala. “We now stay on the path set last year. We continue executing the programs guided by our financial targets, with strong focus on internal improvement and organic growth. In current uncertain times, we naturally do appropriate contingency planning to meet the challenges in case of an economic slowdown.”
