Sales up, but “toning” footwear lets Brown Shoe down

30/08/2011
Footwear group Brown Shoe Company has reported second quarter sales of $628.1 million, an increase of 7.2% compared to second quarter 2010 net sales of $585.8 million.

However, the company reported a net loss for the quarter of $4.6 million compared to a profit of $5.3 million this time last year.

Chief executive, Diane Sullivan, said a “more rapid than expected” decline in toning shoes, footwear with in-built imbalance in the sole that many footwear brands have launched with claims that they can help improve the wearer’s body shape, was the main reason for the loss. She said the company had written down its entire stock of these shoes.