JD Sports will produce Fila in UK and Ireland
UK-based sportswear retailer JD Sports Fashion has signed an exclusive licensing deal to produce and sell the Fila sportswear brand in the UK and Ireland.
Chairman Peter Cowgill said: “The Fila brand is one of the most recognisable names in sportswear and athletic footwear and has long been known as an authentic sport brand.
“We are excited to share in the heritage of this storied brand through this licensing arrangement. This partnership allows us to advance our strategy of bringing high-quality, sport fashion brands to our consumers.”
The brand’s parent company, Fila Korea, has announced a number of licensing deals covering Europe, the Middle East and Africa in an effort to expand its overseas sales.
JD will start sales of the products through its 530 stores and website in the autumn. It posted a 21% increase in underlying earnings to £81.6 million in the year to January 29, on sales up 15% to £883.7 million.
