Geox signs new deal with Superbike champion Biaggi
13/06/2011
“I’ve known Geox for many years,” said Mr Biaggi at the time of the announcement, “and I’ll be proud to wear the company’s name because it is helping to promote Italy’s reputation, not just for fashion but also for innovation. As a rider and as a consumer, I demand a lot, on the track and in my free time. I want the maximum, and that’s why my family and I have chosen Geox, a name that is synonymous with Italian style, research and advanced technology.”
Geox founder and president, Mario Moretti Polegato, responded by saying: “I have known Max for a long time. He is a great champion and a great professional. Most of all, he represents a sport that young people love. Geox aims to get closer to this world and to develop footwear collections that reflect the tastes, trends and values of consumers that are young, sporty and ahead of the crowd.”
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