Brazil calls on China to help it market high-value - footwearbiz: Lead

News

Brazil calls on China to help it market high-value footwear

27/05/2011
High-quality leather shoes designed and manufactured in Brazil are among a range of products that the South American country wants China to consume more of.

Luxury footwear featured on a list of items discussed during recent trade talks between the two, the Financial Times has reported. One Brazilian official who was present at the talks in Brasilia in mid-May told the newspaper Brazil wanted China's help in promoting its best shoes to wealthy Chinese consumers.

The official said: "We cannot compete with China on prices; that's not the point." In other words, top-of-the-range leather shoes made by Brazilian companies would represent no threat to most Chinese competitors and would, instead, compete for space on the shelves of luxury shops in Chinese cities with shoes from Italy.



footwearbiz.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.