Skechers promotes technical offerings
US footwear brand Skechers has announced that it has developed the Skechers Fitness Group sales force to support the company’s increasing focus on technical athletic footwear. With this change, the company created two distinct sales organisations – one to focus on its performance footwear and the other on its lifestyle footwear.
“Since we began in 1992, lifestyle footwear has been at the core of our business and allowed us to grow from a small company to a globally recognised brand,” said Michael Greenberg, president of Skechers. “Over the last year, we have grown our offering of technical athletic footwear to encompass numerous cutting-edge running, training and walking shoes under our Resistance, Shape-ups and Tone-ups lines, transitioning from a pure lifestyle brand to a lifestyle and performance company. The changes in our sales organisation reflect this natural evolution of our brand. With new technical product launching throughout this year and next, we felt it imperative to build an expert athletic sales force to more effectively sell and market our growing Skechers Fitness Group offering.”
As part of the restructuring, Skechers has appointed Gary Stern, former vice president of sales, Men’s Sport, to the position of vice president of sales, Skechers Fitness Group. The company has assigned several experienced athletic industry veterans for the Skechers Fitness Group.
