Puma puts a figure on its environmental impact - footwearbiz: Leading

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Puma puts a figure on its environmental impact

17/05/2011
Sports brand Puma has calculated the cost of its impact on the environment. This move, part of a long-term sustainability plan that the company launched last year as part of its PUMAVision concept, makes it the first major corporation in the world to publish the details of this aspect of doing business, the BBC said.

Puma said the cost of the carbon it and its suppliers emitted and the water they consumed to produce its shoes and clothes in 2010 was EUR 94.4 million euros.

Chief executive, Jochen Zeitz, said that reducing Puma’s environmental impact would improve its future performance. He explained: “Sustainability is essential to the health and future of our business. The business implications of failing to address nature in decision making is clear. Since ecosystem services are vital to the performance of most companies, integrating the true cost for these services in the future could have significant impacts on corporate bottom lines.”

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