Under Armour aims for foothold in shoe industry
The CEO of US sportswear firm Under Armour, Kevin Plank, has said he is confident about the company’s fledgling footwear lines and that growth is on the way.
“We will win in footwear,” Mr Plank said at a recent shareholders meeting on Tuesday 3 May in South Baltimore. “It’s not ego talking. It’s what I see. We have great belief in what footwear will do for this company.”
In 2010, footwear sales declined 7% to $127.2 million. Mr Plank told investors several years back that Under Armour’s goal is to one day make footwear a greater economic engine for the company than its signature apparel lines. He reiterated that on Tuesday.
Mr Plank pointed to men’s, women’s, international expansion and direct-to-consumer sales as the company’s core growth drivers.
