Ecco renews endorsement deal with Fred Couples
14/04/2011
“I am thrilled to be continuing my relationship with Ecco,” he said. “They are a fabulous company making some of the world’s most comfortable golf shoes. Ecco is also a leader in creating unique styles, like the Golf Street shoes that I can wear all day, on and off the golf course.”
The shoes caught the public's attention at The Masters a year ago, when Fred Couples finished sixth. The increase in orders received after the event took even Ecco by surprise. It describes the shoe as hybrid sports-casual footwear. An engineered outsole that has approximately 100 moulded traction bars with more than 800 tractions angles provide a high level of grip in all conditions, so there is no need for spikes.
“Fred is one of the most admired golfers in the world and has been a tremendous global ambassador for the Ecco brand since 2006,” said Jesper Thuen, marketing manager for Ecco Golf. “We’re thrilled to celebrate the one year anniversary of the Golf Street phenomenon with this announcement.”
Golf Street is available in new colours and styles for 2011, including a men’s luxury version featuring high-grade uppers made from genuine camel leather.
Ecco golf shoes are also worn in competition by scores of international stars, including Graeme McDowell, Aaron Baddeley, Stuart Appleby, Thomas Bjorn, Thongchai Jaidee, Thorbjorn Olesen, Andreas Harto, Gerina Piller, Belen Mozo and Jennifer Johnson.