Prada to go public, on Hong Kong exchange

05/04/2011
Italian luxury goods brand Prada, which also owns Miu Miu, Church's and a number of other brands, has announced that it wants to be listed on the Hong Kong stock exchange.

Financial press said the group was likely to be valued at more than $11 billion thanks to the growth of the luxury goods market, particularly in fast developing economies in Asia. The Financial Times quoted analyst firm Bernstein Research as saying that growth in consumption of leathergoods and shoes will be driven by demand in Asia at least until 2015.

Speculation is that the Prada family will look to sell 20% of the shares in the company, mostly to institutional investors, with the flotation taking place possibly as early as July.