Teva launches waterways initiative
US-based outdoor footwear brand Teva has launched ‘Pair for a Foot’, a new initiative that will help to protect one linear foot (just over 30 centimetres) of global waterways for every pair of Teva shoes and sandals sold in 2011.
The brand will be making donations to clean-water, non-profit organisations including the Ocean Conservancy and Teva's long-standing partner, Waterkeeper Alliance. The company estimates that the initiative should help preserve 4.3 million feet (1.3 million metres) of waterway by the end of 2011.
“The Teva brand was born on the water and we feel a strong obligation to help protect our most precious natural resource,” said Joel Heath, Teva global marketing director. “We’re proud to support organizations that do vital work to protect water for the environment.”
