Honour for Joma founder
15/03/2011
Joma was set up in the small town of Portillo de Toledo in 1965, when Mr López was only 18 years old.
On receiving the award, he told local media: “There has been a great leap in the quality of sports clothing and footwear since I started in the business. I started out making footwear and everything then was made by hand, although with raw material that was of extremely high quality, but the research and development that goes into products today was missing then. These days, we even carry out detailed research into socks. Consumers have become very demanding and brands have no choice but to move forward with them, or even anticipate their needs.”
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