US textile website goes multi-lingual
American & Efird (A&E), a manufacturer of sewing thread, embroidery yarns and technical textiles for international industrial markets, has announced that it has added multi-lingual capability to its corporate website. The site has now been translated into Chinese, Spanish and English to embrace the company’s global customer base. A&E aims to add more languages to the site in the future.
A&E marketing director, Mark Hatton said: “A&E is a truly global company with operations in 42 countries. Opening our website up to our international customers is imperative to communicating our global message and to reminding the contractors, brands and retailers we work with that A&E can help them anywhere in the world.”
The recently rebuilt website, launched in the first quarter of 2010, features an easy navigation structure, complete details on A&E’s sewing thread, embroidery thread, technical textiles and consumer product lines, global locations in two formats, and in-depth technical resources focused on sewing and sewing thread usage.
