Geox takes control in Austria

08/02/2011
Footwear brand Geox has announced a deal to bring 19 stores in Austria under direct management.

The stores, including a flagship store in Vienna, had previously been operated under franchise agreements by a local company,
Stiefelkönig.

Geox founder, Mario Moretti Polegato, commented: “I am very satisfied with the agreement we have reached. It fits in with our development strategy and our desire to expand our network of own-brand stores.”

He said the stores were in the most important shopping streets and most prestigious shopping centres in the cities of Vienna, Linz, Graz and Innsbruck.